Within each of us there is a key to unlocking our potential. A means of overcoming the negative thinking and self-doubts that hold us back. Once unlocked our perspective on ourselves and the world of opportunities around us fundamentally shifts. Suddenly things that previously seemed impossible, no longer seem as daunting. The prospect of change doesn’t seem as threatening. Goals don’t seem as overwhelming. Those skills and abilities we saw in others, no longer seem out of reach for us. This is what increasing Motivational Intelligence (MQ) does for a person.

Motivational Intelligence (MQ) is the DNA of a growth mindset. It is our most recently discovered form of human intelligence AND it is the one that is most closely tied to our success in life. Emerging research in the fields of cognitive psychology and neurobiology have shown us not only how our Motivational Intelligence works but also how to increase it. These are insights so impactful that they have won a Nobel prize and been called one of the top scientific discoveries of the 20th century.

2logical has become the world’s leading expert in integrating Motivational Intelligence into leadership, sales, service, and personal development training. This unique, award-winning and highly effective approach has caused more than 40% of the world’s largest corporations to retain us. We work across industry and in more than 90 countries to transform managers into great people leaders, develop peak performing sales teams, and create industry leading service and support organizations.

So, whether you are looking to solve a unique people challenge, turnaround a dysfunctional culture or merge together two organizational cultures together, or take a high performing organization to the next level, 2logical has the experience and specialized knowledge to help.

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Why choose 2logical?

97% participant buy-in, retention and implementation rate

Our clients include more than 40% of the world’s largest corporations

We work across every industry vertical in more than 90 countries and on 6 continents


2logical is the world's leading provider of motivational intelligence training solutions. Motivational intelligence is the DNA of a growth mindset. It is differentiates peak performers from those who struggle. It is the common denominator of every winning team culture. It is what organizations need to look for in new recruits and develop in existing employees if they want to thrive in today's dynamic business environment.

2logical offers development solutions that focus on:

  • Leadership
  • Sales
  • Customer Service / Support
  • Culture
  • Shifting Organizational Strategy


Corporate / Group Training
Human Resources
Diversity Length Price Location Reviews
Diversity & Inclusion with Motivational Intelligence™ Worldwide
Staffing and Recruiting
Mastering the Art of Recruiting - Recruiting for Motivational Intelligence 1 day Multiple (3)
Talent Management
2Coach, 2Mentor, Developing a Deep Talent Pipeline 2 days Multiple (3)
Executive Diploma: Leading with Motivational Intelligence, The DNA of a Growth Mindset 11 weeks Multiple (3)
Leading with Motivational Intelligence, The DNA of a Growth Mindset 2 days From 1,195 USD Multiple (3)
Self-Leadership - Developing Your Motivational Intelligence 1 day Online
Learning Management
Train the Trainer
Train the Trainer Certification - 2Coach, 2Mentor Multiple (3)
Train the Trainer Certification - Leading with Motivational Intelligence Multiple (3)
Train the Trainer Certification - Self-Leadership Multiple (3)
Personal Development
mojo® - Interactive Individual and Team Learning Online
Igniting the Sales Process, Unshackling Sales Performance 2 days Multiple (3)
Sales Leadership - Guiding a Sales Organization to Success 2 days Multiple (3)
  • = Top 20 Training Company

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Industries Served

Consumer Goods



Chemical & Natural Resources

Finance & Real Estate

Retail & Consumer Services


Healthcare & Pharmaceuticals

Technology & Software

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Awards and Accreditation

Accredited Training Provider


Accredited Training Provider


Accredited Training Provider


Top 20 Global Leadership Development Company

Top 20 Global Sales Development Company





500 Linden Oaks
14619 Rochester New York

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Average rating 5

Based on 20 reviews.

Kimberly B. SalonCentric
Thank you so much for reaching out and also for our amazing leadership training last week. It was a life changing experience both personally and professionally.  I know you had asked us for a Golden Nugget and there are just so many! However,  one of my favorites is the concept of  ultimate responsibility. I think you were spot on when you said ...
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Ian O. Oceania Cruises
We have all taken something away from our time together at the sales leadership training. I would say that aside from personal reflection, which there has been a great deal of, I have been so impressed with my leadership team at how they have really taken the thoughts and beliefs to heart and have approached our strategy since as such. On a more...
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Sherron M. AXA
I will have a more positive attitude and be more open-minded after this class. It proved my thoughts and beliefs are important. I'll continue to develop them so I can better handle negative customers.

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