Course description

Major Account Planning & Strategy™

Major Account Planning & Strategy™ is a partnering approach to develop and retain irreplaceable clients. Account managers and teams develop and implement strategic plans to measurably increase presence and influence decision-making in the account, elevate competitive position, create leveraged client results, and generate profitable revenue.

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Who should attend?

MAPS is intended for account managers, national account managers, sales managers, and account teams comprised of sales, support, and service professionals.

Training content

MAPS provides account managers and account teams with the opportunity to prepare a strategic account plan, then present and receive feedback on their plan to effectively:

  • Pursue opportunities by leveraging relationship base, Mindshare, competitive position, and insight
  • Identify key players in an account and determine each key player’s role in order to develop essential insight
  • Develop, maintain, and leverage strong key player relationships
  • Increase key players’ awareness, perception, and MindShare
  • Formulate strategies to influence each stage of the customer’s decision process
  • Analyze, elevate, and insulate your competitive position
  • Develop appropriate strategies for protecting and strengthening competitive position


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About Acclivus R3 Solutions

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Acclivus R3 Solutions

For more than three decades, we’ve been influencing the behavior and performance of sales, support, and service professionals and executives. Based on work and research with more than 1,000 clients, we developed R3 Solutions, the only fully integrated training curriculum...

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Contact info

Acclivus R3 Solutions

14520 Midway Road
75244 Dallas TX

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