CAB: Channel Program Leader Acceleration Online Bootcamp

Training overview
Professional Course
6 weeks
AchieveUnite course image

Course description

CAB: Channel Program Leader Acceleration Online Bootcamp

Starting a Channel? Welcome to Bootcamp

How do you find the right partners for your business in today’s digital economy? 

What are the best practices for onboarding, enabling and getting partners to revenue? 

What are the most common pitfalls that prevent otherwise healthy channels from succeeding?

Get the answers to these questions and more in our Online Channel Acceleration Bootcamp.

This robust 6-week online program is designed to help channel professionals and leaders develop and deliver a unique channel partner strategy that fits their business needs and drives value for their partners.  Participants will understand the fundamentals for building a channel, the critical success factors, key elements of strategy and partner program creation.

CAB Benefits

Anyone who needs to build a channel and holds the responsibility for doing so in their company will walk away with these actionable benefits:

  • Understand your partner’s business and financial models.
  • Discover how to prepare your business for the channel.
  • Learn best practices for partner programs and how automation PRM and other tools scale your channel.
  • Gain an understanding of channel business elements, and how to go about structuring the business and the program for your company.
  • Collaborate on best practices in digital and channel marketing.
  • Unlock your potential to create the highest revenue-producing channel in your segment.
Want to find out more?

COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Who should attend?

Who should attend?

Anyone who needs to build a channel and holds the responsibility for doing so in their company. We believe non-competitive peer groups are the ideal way to learn new leadership skills, hone your interpersonal skills, and give you invaluable perspectives on channel development. All experience levels welcome.

  • Professionals interested in understanding the basics for developing a successful channel.
  • Professionals coming into a new role that supports the channel.
  • Professionals new to a channel role.

Training content

Topics Covered

  • Partner Channel Models
  • Preparing the Channel Business
  • Selecting Routes to Market
  • Elements of a Channel Program
  • Scaling your Channel Program

Key Questions Answered

  • Why do you want to build a channel?
  • Is your business ready for a channel strategy?
  • Where should you start?
  • What is your ideal partner profile?
  • What resources do you have for partners?
  • What is your communication strategy?
  • How can you measure and grow your success?


Each seat in our Channel Acceleration Bootcamp includes:

  • Six 90-minute interactive discussion-based sessions (with non-competitive peers)
  • One 30-mintue individual laser coaching session
  • A Workbook with program frameworks and methodologies.

1 Seat: $2,595

About AU


AchieveUnite is a global performance partnering company built by experts with over 200 years of combined experience in partnering, sales, channel leadership, channel education, and coaching. We help companies of all sizes generate maximum results from their channel and alliance...

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Contact info


8302 Centerbrook Place
22308 Alexandria Virginia

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Average rating 5

Based on 5 reviews.

Carrie Ferrero

CAB was an amazing experience for me! I came in experienced in channel but this course provided content and insight that I had never previously considered when building a channel.

Mark Jones

CAB provides valuable channel knowledge through a series of efficient learning and collaboration sessions led by channel experts. A great deal of relevant information is shared by instructors and peers in this condensed learning experience.

Roberto Morales

I recommend this course for anyone looking to start/grow/improve a channel program. The insightful content, the interaction with other channel people, and the Achieve Unite team, really sets this course apart.

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