AMA's Advanced Course in Strategic Marketing

AMA - American Management Association
Training overview
Professional Course
3 days
From 2,345 USD
Start dates
2,345 USD

San Francisco
2,345 USD

2,345 USD

2,345 USD
AMA - American Management Association

Course description

AMA's Advanced Course in Strategic Marketing

At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones integrate your strategic marketing mix elements with corporate goals and maximize the benefits of e-commerce technology.

Who should attend?

Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors and vice presidents of marketing as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.

Training content

  • Strategic growth perspectives: the SMART growth segmentation
  • Strategic marketing for distinct psychographic groups
  • Moving beyond pricing as an objective to pricing as a strategy
  • The role of strategic marketing in CRM: understanding the lifetime value of a customer
  • Changing the buying structure through the Internet
  • Promotion and communication as an integrated process
  • The seven stages of new product/service development


The course is priced as follows: $2345 - Non-members
$2095 - AMA members
$1984 - GSA price

Certification / Credits

  • Understand the strategic value of sales vs. the strategic value of marketing
  • Learn the stages of the customer buying process—and generate incremental value at each stage
  • Use the growth audit gap model to select the most effective options for strategic marketing programs
  • Efficiently target your strategic marketing campaigns to core buying influences
  • Successfully develop and manage new product and service launches to increase overall market share

About AMA

About American Management Association International

For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars...

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AMA - American Management Association

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