Becoming a Trusted Advisor: How to Develop More Valuable Customer Relationships

AMA - American Management Association
Training overview
Professional Course
Classroom, Virtual Classroom
1 day
From 1,495 USD
Start dates

Place & Start

San Francisco
1,495 USD

1,495 USD

1,495 USD

1,495 USD
AMA - American Management Association

Course description

Becoming a Trusted Advisor: How to Develop More Valuable Customer Relationships

In competitive times like these, customers are constantly reevaluating service providers and vendors. Developing a solid rapport with customers is the key to achieving stability and growing business. This workshop shows you the principles and practices of moving from being just a service provider to becoming a trusted advisor and a highly valued business partner. Learn proven skills for navigating critical conversations aligned with client business goals and maintaining positive communication with a consultative mindset. Get hands-on practice applying these skills in class. After just 1 day, you’ll know how to build relationships that can thrive in any business climate.

How You Will Benefit

  • Learn to transform client challenges into opportunities
  • Navigate critical conversations for mutual benefit
  • Know the process for gaining trusted advisor status
  • Craft compelling messages that inspire and influence
  • Recognize personality types to adapt your communication style

Who should attend?

Customer facing professionals and internal staff who wish to deepen their relationships with clients, build business partnerships, or increase sales.

Training content

  • Articulating how you help clients achieve business goals
  • Using communication skills that build trust and rapport
  • Planning to identify and align with client styles
  • Managing responses to challenging client situations
  • Practicing the art of influencing


price for:

  • Non Members: $1495
  • AMA Members: $1345

Certification / Credits

CEU: 0.6

About AMA

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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Contact info

AMA - American Management Association


Average rating 4.8

Based on 4 reviews.

Megan B.

Course content was good and the instructor knew the material and presented it well

Andres R.

Mike is great course leader, engaging and knowledgeable

Clintina C.

Mike Feinson is an excellent instructor intuned with the trainees, and checks in often. He's able to keep the pace moving, and provides interesting stories that relate with trainee and helps to hammer the point.

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