Developing Your Personal Brand and Professional Image

AMA - American Management Association
Training overview
Professional Course
2 days
From 2,095 USD
Start dates
New York City
2,095 USD
Inquire for more information
AMA - American Management Association

Course description

Developing Your Personal Brand and Professional Image

Making a strong and favorable impression in business is far more than following a list of “do’s and don’ts.” You must perfect an authentic professional image—your own unique “brand”—that’s truly right for you and nobody else. Your image and brand need to benefit you not only in your organization but also in today’s culturally diverse world.

By attending this course, you’ll have the opportunity to assess your own image and see yourself as others see you. With expert coaching, you’ll begin to enhance and develop every aspect of your “professional presence”—one that will also help you to pursue your career goals with greater self-esteem and confidence.

How you will benefit:

  • Understand the importance of branding yourself and why it is critical to your career
  • Appreciate the art of self-promotion
  • Improve your self-introduction and how you see yourself
  • Enhance your online and social media brand and reputation
  • Establish presence, confidence and credibility
  • Use your strengths, values, and passions to authentically be you
  • Be present in the moment and stay present
  • Carry yourself with confidence and do it naturally
  • Polish your personal brand with a professional appearance
  • Know the power of your body language and communication style

Who should attend?

Anyone who is interested in advancing their career by demonstrating more credibility, poise and presence in business interactions, team meetings, presentations and customer interactions both locally and internationally.

Training content

This training course will cover:

  • Building a compelling personal brand that can influence the direction of your career
  • Assessing and critiquing your current brand reputation
  • Promoting yourself using the four Ps of self-promotion
  • Exploring the three principles for establishing your personal brand image and influencing how others see you
  • Identifying your professional strengths and promoting them to gain credibility, visibility, and presence
  • Using strategies to manage your online brand and reputation
  • Elevating your perceived confidence by developing a personal style that works best for you
  • Maximizing your communication strengths by understanding your style as well as styles of others in order to apply the “Platinum Rule”
  • Making a good first impression
  • Developing a network and building strong relationships
  • Making an emotional connection with people
  • Understanding the impact your professional appearance has on your personal brand
  • Exploring the power of body language
  • Practicing the art of powerful communication
  • Creating your personal brand vision board focusing on steps that will grow your personal brand and advance your career


The course is priced as follows: $2095 - Non-members
$1895 - AMA members
$1795 - GSA price

About AMA

About American Management Association International

For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars...

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AMA - American Management Association

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