Fundamentals of Marketing: Your Action Plan for Success

AMA - American Management Association
Training overview
Professional Course
2 days
From 1,995 USD
Start dates
1,995 USD

New York City
2,095 USD

2,095 USD

2,095 USD
AMA - American Management Association

Course description

As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.

How you will benefit:

  • Recognize the wide-ranging marketing roles and functions within different organizations
  • Apply modern techniques for conducting marketplace analysis
  • Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
  • Align the 4 Ps with your products, services, and customer wants 

Who should attend?

Newly-appointed marketers; product, brand, and advertising managers; business professionals and executives who need a clearer understanding of marketing’s role in generating profits.

Training content

This training course will cover:

  •  Identifying your key marketing challenges
  •  Defining crucial marketplace data and implementing market research
  • Understanding the components of each of the 4 Ps 
  •  Relating stages of the product lifecycle to marketing strategy
  •  Conducting a product SWOT analysis
  •  Positioning your organization’s product(s) and/or service(s) in the marketplace
  •  Exploring different marketing communication vehicles and channels used for promotion
  •  Developing a marketing plan for your organization


The course is priced as follows: $2095 - Non-members
$1895 - AMA members
$1795 - GSA price

About AMA

2019 leadership

About American Management Association International

For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars...

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AMA - American Management Association

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