Selling to Major Accounts: A Strategic Approach

You can no longer afford to expend energy on account development without a plan or focus. Major account selling requires a long cycle and a big investment of resources. That's why today's successful sales professionals are more than just tactical pros…they're strategic experts. Now, in this account management training seminar, learn how to develop a strategic selling plan that will save you time, money and hassles by identifying the right account and project, why your offer matters to them, what it takes to assure their long-term relationship and how to move them along the pipeline quickly.

How You Will Benefit

• Enhance sales performance while expending less energy
• Gain customers’ loyalty by understanding their needs
• Increase the business from existing accounts
• Shorten the sales cycle by identifying and removing internal and external bottlenecks
• Hone in on prospects predisposed to buy from you
• Become more efficient at account maintenance
• Create a clear sales plan that keeps you organized
• Learn ways to get referrals from existing customers