Storytelling Power: Secrets for Exceptional Communication
AMA - American Management Association
Course description
Storytelling Power: Secrets for Exceptional Communication
Great stories can move mountains. The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relay a story that people can connect with, are persuaded by and feel passionately about is a rare skill. This seminar will show you how to craft engaging and motivating stories that can spark commitment and passion throughout your organization—and grow your professional influence. Get ready to create your most inspiring messages and convey them with TRUE conviction.
How You Will Benefit
- Use compelling stories to appeal to listeners’ emotions and drive your points home
- Relay information in an experiential manner for greater impact and understanding
- Make a more powerful impression in meetings and presentations
- Win over, influence and gain the trust of clients, customers and colleagues
- Engage listeners with stories that naturally lead them to reach the conclusions you want them to reach
Who should attend?
Business professionals at all levels, including salespeople, marketers and anyone looking for an innovative and fresh way to stimulate and engage others, in order to get the outcomes they want.
Training content
- Developing the mental agility to alternate between objective (facts) and subjective (storytelling)
- Building a bridge of trust with your listeners to carry your facts, proof and benefit messages
- Learning six kinds of stories: who I am, why I am here, my vision, my values-in-action, teaching and I know what you're thinking
- Practicing the six principles of how to construct a story: developmental logic, oral language, intention, imagery, participation vs. control and point of view
- Developing, testing and telling stories that suit the situation
Costs
Course price for:
- Non Members: $2695
- AMA Members: $2395
Certification / Credits
CEU: 1.2
About AMA
American Management Association Company Info
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
The entire course has a high interaction. The instructor's energy and enthusiasm kept the participants actively engaged.