Training overview
Professional Course
2 days
From 2,645 USD
Start dates
2,645 USD

2,645 USD

2,645 USD

New York City
2,645 USD
AMA - American Management Association

Course description

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

How you will benefit:

  • Identify strategic planning issues in order to develop a unique competitive advantage
  • Learn key analytical and conceptual approaches to expand your understanding of the marketplace
  • Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
  • Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
  • Incorporate customer needs into your strategic planning
  • Use a case study to examine the strategic planning process
  • Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
  • Determine the best approach to effectively implement your strategic planning

Who should attend?

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

Training content

This training course will cover:

Strategic Planning Overview

  • Identifying the questions that strategic planning must address
  • Identifying the analyses typically incorporated in strategic planning
  • Organizing a structured strategic planning process

The Strategic Foundation

  • Differentiating between a strategic mission and vision
  • Examining core values and their role in strategic planning
  • Developing a strategic mission, vision and unique value statement for your unit

Assessing the External Environment

  • Identifying the macro and market trends that are affecting your organization, your customers, and what that means for your specific unit’s strategy
  • Determining your organization’s performance profile
  • Conducting a competitor assessment

Assessing the Internal Environment

  • Understanding the concept of core competencies
  • Conducting a VRIO Analysis for identifying competencies that provide sustainable competitive advantage
  • Applying an internal assessment to your organization

Making Strategic Decisions

  • Conducting a SWOT analysis for your unit
  • Using a SWOT analysis to choose your strategic imperatives
  • Understanding the potential value of scenario planning

Building Your Strategic Plan

  • Identifying key elements of a good strategic plan
  • Developing your own strategic plan
  • Crafting an executive summary

Communicating and Executing Your Strategic Plan

  • Building commitment throughout the execution process
  • Translating strategic imperatives into goals and actions for your unit
  • Identifying ways to align the organization toward a single purpose


The course is priced as follows: $2645 - Non-members
$2395 - AMA members
$2268 - GSA price

About AMA

2019 leadership

About American Management Association International

For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars...

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AMA - American Management Association

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