Successful Product Management

AMA - American Management Association
Training overview
Professional Course
Classroom, Virtual Classroom
3 lessons
From 2,445 USD
Start dates
Online
2,445 USD
8/22/2022

San Francisco
2,445 USD
8/1/2022

New York City
2,445 USD
9/21/2022

Arlington
2,445 USD
10/12/2022
AMA - American Management Association

Course description

Successful Product Management

Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.

In this powerful seminar, you’ll focus on strategy product portfolio planning key tasks of a product manager understanding critical reports and how to calculate break-even sales formulas. Then you’ll put it all together using a case study on product marketing plan development so you can prepare your marketing plan.

Who should attend?

Product managers and brand marketers and directors, and those who interact with them.

Note: Attendees should have two years of marketing experience.

Training content

  • Benefits of the product management process
  • Strategies and models for marketing success
  • The main tasks of a product manager
  • Key reports and relationships
  • How to manage new product or service development
  • Prepare your marketing plan

Costs

Course price for:

  • Non Members: $2445
  • AMA Members: $2195

Certification / Credits

CEU: 1.8

About AMA

American Management Association Company Info

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...


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Contact info

AMA - American Management Association



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