Successful Product Management
AMA - American Management Association
Course description
Successful Product Management
Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.
In this powerful seminar, you’ll focus on strategy product portfolio planning key tasks of a product manager understanding critical reports and how to calculate break-even sales formulas. Then you’ll put it all together using a case study on product marketing plan development so you can prepare your marketing plan.
Who should attend?
Product managers and brand marketers and directors, and those who interact with them.
Note: Attendees should have two years of marketing experience.
Training content
- Benefits of the product management process
- Strategies and models for marketing success
- The main tasks of a product manager
- Key reports and relationships
- How to manage new product or service development
- Prepare your marketing plan
Costs
Course price for:
- Non Members: $2445
- AMA Members: $2195
Certification / Credits
CEU: 1.8
About AMA
American Management Association Company Info
The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...
