The "Write" Way to Lead: Powerful Tools to Create Impact and Inspire Performance

AMA - American Management Association
Training overview
Professional Course
2 days
From 2,345 USD
Start dates
2,345 USD

San Francisco
2,345 USD

New York City
2,345 USD

2,345 USD
AMA - American Management Association

Course description

As a leader, do you ever doubt whether your written messages are as effective as they need to be? Have you ever written something you later wish you’d said differently—or even regretted writing?

This unique program goes beyond most courses to help you transform your writing into an incredibly valuable tool for inspiring others, gaining their support and trust, and motivating them to excellence. You’ll become a more precise, mindful thinker who can influence and persuade. Gain techniques to help you shape the tone of a message for difficult workplace situations, frame and deliver bad news tactfully via the written word, and write a convincing business case. Apply these skills to craft strategic plans, mission, vision and values statements, proposals, speeches, and any other kind of organizational message.

How you will benefit:

  • Grow your competence and confidence as a writer and leader
  • Extend your reach and impact through your writing
  • Influence and inspire with the best writing practices of effective leaders
  • Overcome writer’s block to produce clear, concise, compelling messages
  • Receive confidential feedback on your writing abilities and style
  • Overcome resistance and get results through skilled writing choices
  • Set direction, expectations, vision, goals, and plans with greater clarity
  • Craft tactful messages to deliver sensitive messages or bad news

Who should attend?

Executives, managers, directors and high potentials who need to maximize the effectiveness of their leadership writing.

Training content

This training course will cover:

  • Applying five principles of effective leadership writing
  • Using four powerful and flexible leadership and writing styles
  • Envisioning your purpose and desired outcomes for your messages
  • Overcoming writer’s block
  • Messaging with impact through email, social media, and the web
  • Using writing to think through your expectations for others
  • Setting a clear written strategic and operational direction
  • Crafting plans, policies, and procedures that make sense
  • Writing evaluative reports, assessments, and appraisals
  • Providing feedback and advice tactfully
  • Preparing a persuasive business case and getting commitment
  • Overcoming objections and resistance
  • Focusing attention and engaging hearts and minds
  • Delivering bad news and unpopular decisions
  • Communicating during crises and conflict
  • Writing important speeches


The course is priced as follows: $2345 - Non-members
$2095 - AMA members
$1984 - GSA price

About AMA

2019 leadership

About American Management Association International

For over 90 years, American Management Association International (AMA) has been a world leader in professional development. AMA supports the goals of individuals, organizations, and government agencies with a complete range of corporate talent transformation solutions, including public open-enrollment seminars...

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Contact info

AMA - American Management Association

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