Marketing in Banking

American Bankers Association
Training overview
4 weeks
375 USD + tax
Next start date: Available On-Demand - Online
ABA Events and Training

Course description

Marketing in Banking

Marketing in Banking builds a strong foundation for understanding the role of marketing in banking. Dive into the core responsibilities of bank marketing, examine how marketing may be structured, know the regulations affecting bank marketing activities, and discover how to assess financial performance.

Who should attend?

For bank staff who have taken on marketing responsibilities, and marketing professionals new to the banking industry.

Training Content

Identify the core responsibilities typically assigned to marketing. Understand how to review a bank’s balance sheet and income statement.

Certification / Credits

Learning Objectives

  • Clarify the role of marketing in bank performance management
  • Identify the core responsibilities typically assigned to marketing
  • Understand how to review a bank’s balance sheet and income statement
  • There is no separate textbook for this course. All reading materials are posted online in the course.
  • Course Credits

    ABA Professional Certifications: 15 CFMP

    ABA Certificates: This course applies to the following certificates:

  • Certificate in General Banking
  • Foundational Certificate in Bank Marketing
  • Why choose ABA?

    140 years in the banking industry

    Wide range of training options for various bank job roles

    Certificate and professional certification courses available

    About ABA

    American Bankers Association

    American Bankers Association

    The American Bankers Association is the united voice of America's banks—small, regional and large—that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $13 trillion in deposits and extend more than $10 trillion...


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