Marketing in Banking

American Bankers Association
Training overview
4 weeks
375 USD + tax
Next start date: Available On-Demand - Online

Course description

Marketing in Banking

Marketing in Banking builds a strong foundation for understanding the role of marketing in banking. Dive into the core responsibilities of bank marketing, examine how marketing may be structured, know the regulations affecting bank marketing activities, and discover how to assess financial performance.

Who should attend?

For bank staff who have taken on marketing responsibilities, and marketing professionals new to the banking industry.

Training Content

Identify the core responsibilities typically assigned to marketing. Understand how to review a bank’s balance sheet and income statement.

About supplier

American Bankers Association

The American Bankers Association is the united voice of America's banks—small, regional and large—that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $13 trillion in deposits and extend more than $10 trillion...


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