Marketing Management

American Bankers Association
Training overview
4 weeks
375 USD + tax
Next start date: Available On-Demand - Online

Course description

Marketing Management

Marketing Management examines best practices for managing public relations and digital marketing campaigns, as well as ongoing brand management. Learn how to prioritize projects, assess performance, and balance resources.

Who should attend?

For bank staff who have taken on marketing responsibilities, and marketing professionals new to the banking industry.

Training Content

Explore ways to deliver strong return on investment (ROI). Understand the importance of data management and direct marketing and examine activities that improve customer experience.

About supplier

American Bankers Association

The American Bankers Association is the united voice of America's banks—small, regional and large—that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $13 trillion in deposits and extend more than $10 trillion...


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