Marketing Management

American Bankers Association
Training overview
4 weeks
375 USD + tax
Next start date: Available On-Demand - Online
ABA Events and Training

Course description

Marketing Management

Marketing Management examines best practices for managing public relations and digital marketing campaigns, as well as ongoing brand management. Learn how to prioritize projects, assess performance, and balance resources.

Who should attend?

For bank staff who have taken on marketing responsibilities, and marketing professionals new to the banking industry.

Training Content

Explore ways to deliver strong return on investment (ROI). Understand the importance of data management and direct marketing and examine activities that improve customer experience.

Certification / Credits

Learning Objectives

  • Identify the key management areas assigned to marketing
  • Clarify the purpose and benefit of public relations
  • Explain the importance of data management and direct marketing
  • Examine activities that improve customer experience management
  • Evaluate how to assess your return on marketing investment
  • There is no separate textbook for this course. All reading materials are posted online in the course.
  • Why choose ABA?

    140 years in the banking industry

    Wide range of training options for various bank job roles

    Certificate and professional certification courses available

    About ABA

    American Bankers Association

    American Bankers Association

    The American Bankers Association is the united voice of America's banks—small, regional and large—that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $13 trillion in deposits and extend more than $10 trillion...


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    Contact info

    American Bankers Association

    American Bankers Association
    1120 Connecticut Ave NW
    20036 Washington, DC

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    aba.com

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