Sales Effectiveness Training

Anthony Cole Training Group
Training overview
Corporate / Group Training
On-site
Start dates
United States of America
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Course description

Sales Effectiveness Training

Does your sales team possess the behaviors and skills to sell effectively? Do they have a consistent approach, a selling system, that they follow to grow their business?

Our Effective Selling System is a progressive series of sales training courses providing salespeople with a step-by-step process that helps them uncover critical information that they must gain to fully qualify, engage and help the buyer achieve their ultimate goal.

Our instructor-led program is supported by robust online sales learning modules, live Zoom-casts and highly effective personal phone coaching. We fully integrate distance learning into our sales effectiveness training, helping to manage the costs of travel and time out of the office for participants. Our ESS 360 platform provides “drill for skill” practice sessions and role-play helping salespeople to become comfortable and skillful in their sales approach with the constructive feedback of a Sales Development Expert.

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Who should attend?

This training is perfect for all levels and types of salespeople as well as their sales managers and will be customized to their industry. Also applicable for sales trainers.

Training content

ESS includes a robust curriculum of sales training courses customized to your company needs. Your tailored program of instructor led, online 24/7, phone coaching and live Zoom-casts will provide your sales team with a comprehensive approach to finding leads, qualifying, making the pitch, closing and cultivating the relationship. Here is just a sampling of course titles:

  • Effective Selling System Overview
  • 8 Step Compelling Phone Call
  • Getting Introductions
  • Are They Really a Prospect?
  • Gain Clarity & Get Commitment
  • Creating & Managing Pipeline Opportunities
  • Pre-Call Prep
  • Create Your Sales Success Formula
  • Personal & Business Workplan
  • The Art & Science of Great Sales Questions
  • Exceeding Expectations & Creating Advocates
  • Prospecting – Setting Quality Appointments
  • Selling When the Price is High

Why choose ACTG?

27 years of data & experience developing sales people into consistent & predictable producers

4.25 year client retention rate because we grow sales revenue year over year

93% of participants surveyed consistently rate training programs top box - highly effective

About ACTG

Anthony Cole Training Group

Anthony Cole Training Group

Technology has completely changed the world of selling. Today’s buyers educate themselves online and have already gathered most of the information they need by the time you meet them. But a consultative salesperson’s advice and guidance are still valuable differentiators...


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Contact info

Anthony Cole Training Group

8160 Corporate Park Drive, Suite 100
45242 Cincinnati OH

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anthonycoletraining.com

Reviews

Average rating 5

Based on 2 reviews

Executive VP, Community Bank
(5)
We introduced ACTG and the Effective Selling System in the fall of 2017 on a 1-year program that we renewed in 2018.  All producers, including Treasury Management and up and coming lenders, were enrolled in the program.  This is not a one-shot wonder sales training program.  The integrated approach provides constant reinforcement of the principl...
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Head of Commercial Lending, Community Bank
(5)
During 2016-2017 we have experienced a 20% reduction in our sales force. Our fee income however, has increased by 50% in that same time. I can attribute that to our sales team being better in their selling process and that is directly attributable to the Anthony Cole Training program.
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