Reader-Centered Business Writing

Training overview
1/2 or 1 day
Next start date: Contact Ariel for more information - Online
On-site / Company-specific

Course description

Reader-Centered Business Writing

After the group workshop, attendees will be able to

  • analyze their audiences
  • influence their readers
  • strengthen relationships
  • write for results
  • position conclusions and action steps strategically
  • build understanding and drive decisions
  • design for visual impact
  • create documents their readers will read first
  • edit accurately using checklists
  • choose the right words and tone
  • build credibility and enhance professional image.

Learning by doing

Learners useThe Six Steps to Reader-Centered Writing®to plan, draft, and edit an on-the-job document. Learners plan their message by:

  • analyzing their audience
  • brainstorming
  • creating headlines
  • sequencing information strategically.

After quickly writing the first draft, learners edit for clarity, conciseness, accuracy, visual design, and tone.

Blended learning and tools support ongoing development

Our standard program includes:

  • Individual coaching and Personal Learning Plan
  • The Document Analysis and Rating Tool™ (DART) to guide editing and measure quality
  • Better Communications®’ workbook
  • Books:Write to the Top®: Writing for Corporate Success(Random House) and theInstant-Answer Guide to Business Writing, by Deborah Dumaine, founder of Better Communications
  • Job aids: The Six Steps to Reader-Centered Writing and the Focus Sheet™
  • Reinforcement by E-mail™—24 content-rich messages reviewing key tools and concepts (optional)
  • Document LifeLine™—just-in-time coaching by e-mail (optional).

Who should attend?

Anyone who communicates in writing

Training Content

This program is available as part of a progressive series of workshops. Learners use The Six Steps to Reader-Centered Writing® to plan, draft, and edit an on-the-job document.

About supplier

Watch List 2018

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Ariel has more than 25 years of experience in developing powerful and authentic communication skills to drive better performance for leaders and their teams. We are committed to making an impact in your organization and use proven learning techniques to...

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Lexington MA

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