Course description
Storytelling for Sales Professionals
This workshop combines the best practices from actor training with specific, actionable business behaviors to help sales professionals use agile, responsive storytelling to authentically connect and influence. They’ll enhance their capacity to build relationships with prospects and clients through presence and enhanced listening skills. Participants will learn to use the power of storytelling to connect with clients’ hearts and minds, galvanizing them to take action. After the session, they’ll leave with a library of stories they can use in any selling situation.
Outcomes you can expectAfter the program, learners will be able to
Integrate stories into sales conversations
- understand why storytelling is a uniquely effective tool
- recognize the wealth of stories in their own lives
- learn key techniques for both spontaneous and well-rehearsed storytelling
- build a library of stories to use
Build relationships through presence and listening
- listen and reflect as a way to build relationship
- use vivid, sensory language and “speak in snapshots”
- align voice and body language with their key message
- leverage the strengths of their personal communication styles
Connect with prospects and clients
- discover how everyone connects to the power of storytelling
- speak to a client with creativity and imagination
- stay flexible, responsive, and focused when facing challenges or surprises
Who should attend?
Sales professionals
Training content
In this program, participants learn why storytelling is a uniquely effective tool, key techniques for both spontaneous and well-rehearsed storytelling, how to listen and reflect as a way to build relationships, how to use
vivid, sensory language and “speak in snapshots”, how to align voice and body language with the key message, how to speak to a client with creativity and imagination, and how to stay responsive, and focused when facing challenges or surprises
About Ariel
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Ariel has more than 25 years of experience in developing powerful and authentic communication skills to drive better performance for leaders and their teams. We are committed to making an impact in your organization and use proven learning techniques to...
