Write to Win Sales

Training overview
Next start date: Contact Ariel for more information - Online
On-site / Company-specific

Course description

Write to Win Sales

Write to Win Sales®focuses on the documents that drive your sales process

As you learn The Six Steps to Reader-Centered Writing®, you will complete documents from your to-do list. You determine the focus based on your sales and marketing priorities. Below are some examples.

  • prospecting letters
  • follow-up e-mail
  • cover e-mail
  • executive summaries
  • memos
  • sales/marketing literature
  • field communications
  • boilerplate documents
  • RFP responses
  • formal proposals

Who should attend?

Who should attend?

  • sales people
  • marketing teams
  • sales managers and executives
  • customer-service representatives
  • sales support teams
  • writers of internal and customer sales materials
  • people who communicate to the field
  • proposal writers and editors
  • sales trainers
  • product managers

Training Content

Blended learning and tools support ongoing development

Our standard program includes

  1. Individual coaching and Personal Learning Plan
  2. Books:Write to the Top®: Writing for Corporate Success(Random House) and theInstant-Answer Guide to Business Writingby Deborah Dumaine, founder of Better Communications®
  3. Better Communications’ workbook with additional exercises tailored to your needs
  4. Laminated tip card: The Six Steps to Reader-Centered Writing and theFocus Sheet
  5. Reinforcement by E-mail™: 24 content-rich messages reviewing key tools and concepts.

About supplier

Watch List 2018

Training Industry Watch List Company

Ariel has more than 25 years of experience in developing powerful and authentic communication skills to drive better performance for leaders and their teams. We are committed to making an impact in your organization and use proven learning techniques to...

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