Agile Marketing Boot Camp

ASPE Training
Training overview
English
Professional course
Next start date: 6/24/2020 08:30 - Online
From 1,095 USD
Start dates
Online
6/24/2020 8:30 AM  
1,095 USD
7/30/2020 9:30 AM  
1,095 USD
Des Moines
8/26/2020 8:30 AM  
1,095 USD
Columbus
9/24/2020 8:30 AM  
1,095 USD

Course description

Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility.

In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams.

We'll also cover some practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Marketing on your budgeting process.

*If you're interested in becoming Certified in Agile Marketing, check out our Certified Agile Marketer (ICP-MKT) course.

In Agile Marketing Boot Camp, Students will learn how to:

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Why choose ASPE?

160,000+ professionals trained worldwide

Provided training for 100% of the Fortune 100

Market leader in IT professional development

About ASPE

ASPE Training

ASPE Training

ASPE is the nation’s leading IT professional development company that specializes in customized, enterprise training solutions. Through our wide range of Subject Matter Experts, strategic partnerships, and our ACT (Assess, Coach, Train) model, we build and deliver solutions to transform your...


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