Agile Marketing Boot Camp

ASPE Training
Training overview
1,495 USD
English
Classroom / Public
Next start date: 5/29/2019 10:30 - Kansas City
Start dates
Kansas City
5/29/2019 10:30 AM  (English)
1,495 USD
Tampa
6/24/2019 10:30 AM  (English)
1,495 USD
Dallas
7/29/2019 10:30 AM  (English)
1,495 USD

Course description

Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility.

In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams.

We'll also cover some practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Marketing on your budgeting process. 

Students will learn how to:

About supplier

ASPE

ASPE is the nation’s leading IT professional development company that specializes in customized, enterprise training solutions. Through our wide range of Subject Matter Experts, strategic partnerships, and our ACT model, we build and deliver solutions to transform your organization with long...


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