Product life cycle management has changed.

Today's business climate is seeing rapid change in how we research and develop products, what customers expect from products, and what's effective when it comes to marketing products. Product strategy is becoming less reliant on traditional R&D, heavy front end planning and manufacturing tactics. Strategies increasingly rely on technology advantages such as software, IT capability and rapid business intelligence.

Furthermore, the demand for rapid, agile operations is driving a shift away from traditional project management and funding. The new challenge is how to quickly find, scale and capitalize on the value streams which sustainably produce growth and benefit. These value streams are not bound by the confines of specific projects or departments. In most cases, the key to finding and growing new sources of value lies in the product life cycle: starting with how we test ideas, how we plan and fund products, and how we discover and scale the ideas that will make us money.

Learn how to use product value as your key to innovation and growth.

This fast-paced, two-day course teaches you skills and tools for lean, value-driven product practices. Whether you are a traditional product line manager, an IT or software product owner, or a product marketer — this expert-led class uses a combination of engaging presentation and hands-on group activities to get you up to speed fast with lean product management techniques.

Come prepared to learn, work, and leave with hands-on experience using best practices you can immediately apply in your organization.