Marketing Automation Essentials

ASPE Training
Training overview
Professional Course

Course description

Increase revenue, track marketing initiatives better, generate and nurture leads, align sales and marketing and integrate all your systems to create a powerful automated marketing system.

As a marketer, you are under pressure to perform. You need to plan and execute campaigns that generate leads for your sales team, and you have to do it with a limited budget that makes it seem impossible to accomplish. This is where marketing automation can help.

With marketing automation, you accomplish more while making your marketing campaigns more relevant to the needs of your target audience. It improves efficiency and effectiveness. But what is marketing automation? And, more importantly, how can you get started with it?

In this class, we will introduce you to marketing automation, explain the concepts of the inbound marketing methodology and show you how to develop a roadmap for introducing marketing automation in your organization. You will also get a glimpse of different options for marketing automation platforms and learn benefits and drawbacks to help guide you to the right decision for your organization.

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Why choose ASPE?

160,000+ professionals trained worldwide

Provided training for 100% of the Fortune 100

Market leader in IT professional development

About ASPE

ASPE Training

ASPE Training

ASPE is the nation’s leading IT professional development company that specializes in customized, enterprise training solutions. Through our wide range of Subject Matter Experts, strategic partnerships, and our ACT (Assess, Coach, Train) model, we build and deliver solutions to transform your...


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