Baker Communications is a 37 year-old sales training and coaching company.  We've provided training to more than 50% of the Fortune 500 companies, as well as many small and medium-sized organizations.  We use a portfolio of award-winning training and patented technology to deliver a unique training experience.  Our training uses the best learning methods and techniques from a multi-year study by learning experts (re: Bloom: The 2 Sigma Problem).

Combining our training with this research has helped us create many top-performing sellers. Many of these sellers out-perform 98% of their colleagues who were trained in traditional classrooms alone.  That's because all but 21% of the material they learned is forgotten 30 days after the classroom training ends.

Our approach begins with unique classroom and online training.  We then use a mobile learning reinforcement tool and gamification to augment more traditional individual, manager and team coaching.  We take the training a step further by providing the ability to embed online training inside most CRMs and other software to provide learning and coaching during normal work flows.

This unique blend of traditional training, technology and learning reinforcement improves retention, changes behavior, and produces very high-performing sellers.  And using research from learning experts assures your best value and results.

Our clients include Amazon Web Services, T-Mobile, Sysco, Ingersoll Rand, World Fuel Services, American Heart Association, Honeywell, ExxonMobil and many other global brands.

All of these companies use our training to create selling teams that can outperform their competitors.  Many of these clients win coveted industry awards for their training programs yearly. Many enjoy compounded growth rates of 20-60%.  And some recorded ROIs as high as 2200%.


  • Over 37 Years
  • 1.5M+ Trained
  • Over 50% of the Fortune 500
  • 30+ Countries
  • 10+ Languages
  • 400+ Trainers & Coaches
  • Multiple Industry Awards
  • Multiple Learning Technology Patents


  • Live Workshops & Coaching | Public or Onsite
  • Virtual Live Workshops & Coaching
  • 24x7 On-Demand Sales Mastery eLearning Libraries
  • Custom Courses, Video Production & eLearning
  • Patented Embedded Training and Messaging in CRMs | KnowledgeNow & MessageNow
  • Performance Consulting & Instructional Design

The 2 Sigma Problem: The Search for Methods of Group Instruction as Effective as One-to-One Tutoring, Benjamin S. Bloom, Educational Researcher, Vol. 13, No. 6. (Jun. - Jul., 1984), pp 4-16.

Top 20 Training Company

Baker Communications has been awarded Top 20 Training Company status by Training Industry in the following categories:

sales-2020  2018 Top Content Dev  training delivery 2018

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Baker Communications, Inc.

10333 Richmond Avenue, Suite 400
77042 Houston Texas

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