BIA is not your traditional sales training partner. BIA teaches frontline sellers and customer-facing account executives how to apply behavior assessment and relationship development techniques originally developed at the Central Intelligence Agency (CIA) to build trust and transparency 10x faster.

Sellers at all levels can benefit from easy-to-learn skills that keep the information exchange engaging, yet to the point as they traverse the sales motion and ultimately align the buyer’s and seller’s journey as one.

BIA’s unique sales skills training is not offered by other sales training organizations, and over the past 20 years, trusted organizations from Barron’s to Harvard Business School have analyzed and validated that BIA’s proprietary Tactical Behavior Assessment® methodology creates a real information advantage.

Training focus includes:

  • Build trust and credibility faster than other sellers;
  • Identify motivators and concerns that are slowing the sales process;
  • Overcome “Happy Ears” by learning to read what a response really means; and
  • Use proper question frameworks to construct psychologically effective questions

Improvements are measurable within one sales cycle; and skills are compatible with all consultative selling motions.


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