Managing Change in Today's Healthcare Environment

CMR Institute
Training overview
0.5 hours
100 USD
English
Next start date: Inquire for more information - Online
E-learning

Course description

Managing Change in Today's Healthcare Environment

This module describes a model for managing change, including the role of district managers during the various phases of change. Then, it discusses how district managers can help manage change related to some specific internal and external factors, including mergers and acquisitions, the managed care environment, evolving practices, and pressures to make healthcare products more accessible to patients.

Training Content


  1. Describe the Transition Model for managing change and the role of effective managers during each phase.
  2. Describe the role of the district manager during mergers or acquisitions.
  3. Identify factors that can impact product sales in a managed care environment.
  4. Describe how district managers can help their sales professionals respond to the needs of healthcare providers.
  5. Explain how district managers can prepare their sales professionals to respond to objections about product pricing and access.

About CMR Institute

CMR Institute

Through our extensive online blended learning library CMR Institute helps pharmaceutical, medical device and diagnostic professionals maximize market access, connect effectively with decision makers, and demonstrate the value of their products and services. Founded by a team of visionary physicians...


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Contact info

CMR Institute

4423 Pheasant Ridge Road, Suite 100
24014 Roanoke Virginia

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www.cmrinstitute.org

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