Protecting Market Access as Biosimilars Emerge

CMR Institute
Training overview
0.5 hours
Next start date: Inquire for more information. - Online
E-learning

Course description

Protecting Market Access as Biosimilars Emerge

The entry of biosimilars into the US marketplace will likely create a more competitive environment that could affect market access for all products in a therapeutic category. This module describes some of the strategies that biopharmaceutical companies might use to protect market access and identifies opportunities for sales teams to continue to serve their customers in the face of greater competition.

 

Who should attend?

Pharmaceutical sales professionals

Training Content

1. Discuss pricing, coverage, and payment of biosimilars in the US.
2. Describe some of the strategies that biopharmaceutical companies may use with payers to protect market access when selling for or against biosimilars.
3. Identify some of the strategies that biopharmaceutical companies may use with providers to protect market access when selling for or against biosimilars.
4. Understand what sales teams can do as biosimilars become more prevalent.

Costs

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About supplier

CMR Institute

Through our extensive online blended learning library CMR Institute helps pharmaceutical, medical device and diagnostic professionals maximize market access, connect effectively with decision makers, and demonstrate the value of their products and services. Founded by a team of visionary physicians...


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