Course description

Trends in Life Science Marketing

This module describes current trends in Life Science marketing which include direct-to-consumer advertising, use of the Internet, the application of pharmacoeconomic data, and copromotion agreements. In light of this trend, larger manufacturers are carving out independent operating companies which can operate with more speed and flexibility than if they worked under the parent umbrella.

Who should attend?

Pharmaceutical sales professionals

Training Content

1. Describe the latest trends in direct-to-consumer advertising and how this type of advertising affects patient/physician relationships.
2. Explain the evolving role of the Internet in marketing.
3. Explain the applications of pharmacoeconomic data in marketing.
4. Explain how copromotion agreements can have an impact on marketing departments.


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About supplier

CMR Institute

Through our extensive online blended learning library CMR Institute helps pharmaceutical, medical device and diagnostic professionals maximize market access, connect effectively with decision makers, and demonstrate the value of their products and services. Founded by a team of visionary physicians...

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