Digital Business Strategy: Leading the Next-Generation Enterprise

Columbia Business School Executive Education
Training overview
3 days
6,550 USD
Classroom / Public
Next start date: 3/30/2020 - New York City
Start dates
New York City
3/30/2020  
6,550 USD
9/9/2020  
6,550 USD
Digital Business Strategy

Course description

Digital Business Strategy: Leading the Next-Generation Enterprise

Today, every business is, in part, a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of new disruptive threats.

In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.

The three-day program Digital Business Strategy focuses on how executives can innovate new strategies and business models in order for their organizations to thrive in the digital age. Case studies will feature both digital trailblazers and traditional enterprises that are adapting to the digital age. Participants will leave with a set of planning tools and strategies to apply immediately in their own companies.

Who should attend?

Digital Business Strategy is designed for upper- to senior-level executives responsible for leading strategy, innovation, and organizational change in their companies, or client firms.

Training Content

The curriculum will include:

  • The 5 Domains of Digital Transformation: A Holistic Framework
  • Customer Network Strategy: Understanding and Harnessing Digital Behaviors
  • Platforms, Competition, and Multi-Sided Business Models
  • Big Data at Work: New Data Types, New Tools, and New Organizational Processes
  • The Data Asset Map: Building the Value of Your Data Over Time
  • A/B testing, Experimentation, and Minimum Viable Products
  • Translating the Lean Startup to Enterprise-Scale Innovation
  • Value Proposition Adaptation: A Customer-Centric Tool for Rapid Change
  • The Disruptive Business Model Map: Customer Trajectories, Network Effects, and Disruptive Scope
  • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
  • Leadership and the Customer Value Imperative

Costs

See the schedule above or use the request information form to learn the cost of this course.

About Columbia Business School Executive Education

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Columbia Business School Executive Education

Columbia Business School Executive Education provides executives from across industries and sectors with the tools, frameworks, and learning needed to lead and excel. Designed for high-impact business leaders, our offerings include over 50 non-degree, open-enrollment programs in leadership, strategy, finance, and marketing...


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Contact info

Columbia Business School Executive Education

3022 Broadway
NY 10027 New York

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www8.gsb.columbia.edu

Reviews

David Liss
(5)
The fundamental theories provided in digital business strategy pertain to all business types. The digital market is an essential tool for businesses to survive and the tools we learned can help us apply this within our businesses.
Pornchai Rattananontachaisook
(5)
Fantastic professor. Great material. Highly recommended
Teuku Muda Nanta
(5)
Today's trend is becoming digital in our everyday life. Every business is a digital business. It is imperative to have understanding deepy about digital business strategy. Columbia Business School is the chosen one to have the opportunity learning digital business strategy as much as expected.
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