Launch Your Startup (Online)

Columbia Business School Executive Education
Training overview
8 weeks
1,989 USD
Next start date: 3/23/2020 - Online
Launch Your Startup (Online)

Course description

Launch Your Startup (Online)

At Columbia Business School, instilling entrepreneurial thinking in our students is part of our mission. Entrepreneurship is fully integrated throughout the MBA curriculum, and now — for the first time ever — it is offered in an open-enrollment format at Columbia Business School Executive Education.

The eight-week Launch Your Startup (Online) program offers an intensive learning experience that focuses on the creation, evaluation, development, and launch readiness of a new business or social enterprise. Program participants learn from world-renowned Columbia Business School faculty and tap into the expertise of the University's vibrant entrepreneurial community.

Each participant enters the program with a preliminary venture idea that they would like to work on. Using a proprietary sequence of eight modules, the program leverages associated work assignments to support the development of the new venture. Participants learn how to assess the industry and market attractiveness for their venture idea, form competitive strategies, develop minimum viable products and services, prioritize customer acquisition strategies for early traction, and generate full financial statements.

Throughout the program, participants refine their venture’s hypothesized business model based on instructor, peer, and customer feedback. They leave the program fully equipped with the tools and frameworks required to create and launch their new startup.

Who should attend?

The Launch Your Startup (Online) program is designed for participants interested in creating and launching a new corporate or nonprofit venture. The program is ideal for individuals who have a new business or social enterprise idea prior to joining the class. New ventures can be considered as a new standalone startup or an internal corporate startup. Participants may join as a single participant or as part of a venture team.

Training Content

Through interactive lectures, pre-recorded modules, and self-directed assignments, participants learn the core elements of venture creation and planning in a specially sequenced modular format. Each module provides the participant with the knowledge and tools required to develop a comprehensive new venture plan.

At each stage, participants are exposed to critical terms, tools that support research and decision making, and explanations of how each major planning activity fits into the new venture creation process. During each module, participants respond to a series of venture questions and exercises, guiding them through the planning process in a self-directed manner.

Modules include:

  • Your Idea: Articulating the problem to be solved and the potential benefit to the customer
  • Your Business Model: Developing an initial business model to support early assumption testing and validation
  • Your Customer: Testing your assumptions about the alignment between your product offering and targeted customers through customer interviews and surveys
  • Your Industry: Synthesizing the unique benefits of new offerings and positioning against the competition in the marketplace
  • Your Product: Designing minimal viable products to quickly test customer acceptance
  • Your Brand: Creating an integrated marketing and brand strategy for early traction
  • Your Financial Plan: Identifying revenue sources while minimizing cost factors with a focus on break-even and cash management
  • Your Team: Selecting team members with the right mix of knowledge and skills and creating a culture for sustained growth

Costs

The cost of this program is $1,989.

Columbia Business School alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. You can learn more about the Alumni Tuition Benefit on Columbia Business School's website. 

About Columbia Business School Executive Education

Columbia Business School Executive Education logo

Columbia Business School Executive Education

Columbia Business School Executive Education provides executives from across industries and sectors with the tools, frameworks, and learning needed to lead and excel. Designed for high-impact business leaders, our offerings include over 50 non-degree, open-enrollment programs in leadership, strategy, finance, and marketing...


Read more and show all training delivered by this supplier

Request info

Fill out your details to find out more about Launch Your Startup (Online).

  Contact the provider

  Get more information

  Register your interest

Contact info

Columbia Business School Executive Education


 Show phone number
www8.gsb.columbia.edu


Request Information

Have a question about this course? Fill out this form and the provider will get in touch with you shortly

 
View again
 
Supplier Directory
Join our Supplier Directory to:
- Gain Traffic
- Get Noticed
- Showcase Your Services
- Free Listing Available