Persuasion: Influencing Without Authority

Columbia Business School Executive Education
Training overview
3 days
Next start date: Contact provider for more information - New York City

Course description

Persuasion: Influencing Without Authority

Personal persuasiveness and being able to negotiate effectively have become essential skills for success because leadership requires less emphasis on giving orders and more on building consensus. This course focuses on the intergroup and interpersonal persuasion challenges, from one-on-one negotiations to driving change in an organization's culture. It also focuses on imparting practical skills that can be applied immediately.

Benefits of the course:

  • Develop an awareness of a wide range of persuasive styles.
  • Recognize different types of organizational power, and how and when to use each.
  • Learn the distinction between persuasion and negotiation, and when to use each.
  • Participants utilize a personal case application.
  • Learn how to analyze the type of person you’re dealing with, and how to customize your communication for maximum effect.
  • Participants receive their own personal videotape analysis of persuasive communication.
  • Participants are given an individual assessment of their social style.
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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Who should attend?

This course is suitable for all levels of executives. This program is especially suitable for those who find they need to be more effective building consensus and influencing those over whom they do not have formal authority.

Executives who need to promote their agenda in an atmosphere that does not permit giving orders, who need to "manage up," and those who need to drive change, both one on one and across organizational boundaries will also benefit from this program.

Training content

  • The Full Range of Persuasion Tactics
  • Persuasion vs. Negotiation
  • Six Tools of Social Influence
  • Bosses, Peers, and Subordinates: A Behavioral Styles Assessment
  • Four Ways to Change Minds
  • Persuasion vs. Motivation
  • Persuading One on One, Small Groups, and Large Organizations

Please contact Columbia Business School for more detailed course contents.


See the schedule above or use the request information form to learn the cost of this course.

Certification / Credits

Upon completion of this program, you will earn three days towards a Certificate with select alumni and tuition benefits.

About Columbia Business School Executive Education

Columbia Business School Executive Education

Columbia Business School Executive Education provides executives from across industries and sectors with the tools, frameworks, and learning needed to lead and excel. Designed for high-impact business leaders, our offerings include over 50 non-degree, open-enrollment programs in leadership, strategy, finance, and marketing...

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Contact info

Columbia Business School Executive Education

3022 Broadway
NY 10027 New York

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Average rating 5

Based on 3 reviews.

Rohan Chindooroy

I am already seeing multiple ways of applying this in my work and the personal relationships. The possibility of persuasion is appealing but the way it opened my eyes to better understanding people alone was already highly powerful.

Matthew Brancazio

Innovative class that restructured and reimaged how I will interact with those around me in all aspects of life.

Garland Lucas

In this program, you learn how apply theoretical concepts to actual business situations

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