Certified Digital Marketing Associate (Online)

Corporate College
Training overview
Professional Course
30 hours

Course description

Certified Digital Marketing Associate (Online)

This self-paced, online course is for anyone who understands the importance of staying relevant — who knows the game has changed and that it won’t stop changing anytime soon. Digital marketing has transformed customers’ behavior too, so an understanding of key digital concepts is essential in reaching, engaging and retaining them. It’s about taking back control, responding dynamically and creating change in your career and your organization. (12 weeks to complete course)

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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Who should attend?

Target Audience:

  • Customer service representatives and agents
  • Finance managers, executives and assistants
  • HR and L&D leaders, executives and assistants
  • Administration (IT, HR, legal, finance and accounting)
  • Anyone working in a customer-facing role responsible for dealing with queries or complaints
  • Sales professionals, executives and assistants
  • Anyone using digital channels in their daily role
  • Anyone working with data who needs fundamental digital skills (e.g., operations, purchasing, production)

Training content

Upon completion, participants will be able to:

  • Understand key concepts of digital marketing and how it has changed customer behavior.
  • Recognize the importance of having an online presence to business strategy.
  • Understand the benefits of social media in supporting brand, marketing and sales.
  • Recognize the benefits of social media as a customer service channel.
  • Understand the challenges, risks and reputation issues that affect organizations.
  • Recognize the opportunity to achieve business goals by adopting a digital mindset.

Costs

The cost of this training course includes all course materials.

Certification / Credits

Upon completion, participants will receive a Certificate of Completion with CEUs.

About Cuyahoga Community College

Corporate College

Corporate College, a Division of Cuyahoga Community College

Founded in 2003, Corporate College offers Northeast Ohio businesses and individuals professional training and development, along with state-of-the-art meeting and conference space at Corporate College East in Warrensville Heights and Corporate College West in Westlake. Whether you are engaged with...


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Contact info

Corporate College


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www.tri-c.edu


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