Certified Digital Marketing Professional (Online)

Corporate College
Training overview
Professional Course
30 hours

Course description

Certified Digital Marketing Professional (Online)

Become an in-demand Certified Digital Marketing Professional by learning the fundamentals of digital marketing and understanding key digital specialisms from mobile and social media marketing to email, PPC and SEO. (24 weeks to complete this self-paced online course)

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COVID-19 Update

In light of COVID-19, this provider is now delivering some or all of their courses online. Contact them for more information!

Who should attend?

Target Audience:

  • Traditional marketers and marketing executives
  • Marketing managers and senior management
  • IT managers
  • Small business owners
  • Career changers
  • Entrepreneurs
  • Recent graduates
  • Those responsible for developing or implementing a digital marketing strategy for their organization
  • Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing

Training content

Modules include:

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) with Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analysis with Google Analytics
  • Digital Marketing Strategy

Costs

The cost of this training course includes all course materials.

Certification / Credits

Upon completion, participants will receive a Certificate of Completion with CEUs.

Learner Outcomes

Upon completion, participants will be able to:

  • Use SEO techniques to increase website visibility.
  • Use PPC advertising to drive qualified traffic to a website.
  • Execute digital display campaigns.
  • Plan and execute a successful email marketing campaign.
  • Grow and engage an audience via suitable social media channels.
  • Measure and optimize social media campaigns.
  • Leverage mobile marketing for its micro-targeting advantages.
  • Analyze and optimize overall digital marketing activity.
  • Create a formal digital marketing plan.

About Cuyahoga Community College

Corporate College

Corporate College, a Division of Cuyahoga Community College

Founded in 2003, Corporate College offers Northeast Ohio businesses and individuals professional training and development, along with state-of-the-art meeting and conference space at Corporate College East in Warrensville Heights and Corporate College West in Westlake. Whether you are engaged with...


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Contact info

Corporate College


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www.tri-c.edu


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