Course description
Certified Digital Marketing Professional (Online)
Become an in-demand Certified Digital Marketing Professional by learning the fundamentals of digital marketing and understanding key digital specialisms from mobile and social media marketing to email, PPC and SEO. (24 weeks to complete this self-paced online course)
Who should attend?
Target Audience:
- Traditional marketers and marketing executives
- Marketing managers and senior management
- IT managers
- Small business owners
- Career changers
- Entrepreneurs
- Recent graduates
- Those responsible for developing or implementing a digital marketing strategy for their organization
- Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing
Training content
Modules include:
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) with Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analysis with Google Analytics
- Digital Marketing Strategy
Costs
The cost of this training course includes all course materials.
Certification / Credits
Upon completion, participants will receive a Certificate of Completion with CEUs.
Learner Outcomes
Upon completion, participants will be able to:
- Use SEO techniques to increase website visibility.
- Use PPC advertising to drive qualified traffic to a website.
- Execute digital display campaigns.
- Plan and execute a successful email marketing campaign.
- Grow and engage an audience via suitable social media channels.
- Measure and optimize social media campaigns.
- Leverage mobile marketing for its micro-targeting advantages.
- Analyze and optimize overall digital marketing activity.
- Create a formal digital marketing plan.
About Cuyahoga Community College
Corporate College, a Division of Cuyahoga Community College
Founded in 2003, Corporate College offers Northeast Ohio businesses and individuals professional training and development, along with state-of-the-art meeting and conference space at Corporate College East in Warrensville Heights and Corporate College West in Westlake. Whether you are engaged with...
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Corporate College
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