Formerly VitalSmarts, Crucial Learning improves the world by helping people improve themselves. By combining social science research with innovative instructional design, we create flexible learning experiences that teach proven skills for solving life’s most stubborn personal, interpersonal, and organizational problems.

We offer courses in communication, performance, and leadership, focusing on behaviors that have a disproportionate impact on outcomes, called crucial skills. Our award-winning courses and accompanying bestselling books include Crucial Conversations, Crucial Accountability, Influencer, The Power of Habit, and Getting Things Done.

Together they have helped millions achieve better relationships and results, and nearly half of the Forbes Global 2000 have drawn on these crucial skills to improve organizational health and performance. To learn more, visit

Top 20 Training Company

Crucial Learning has been awarded Top 20 Training Company status by Training Industry in the following categories:

  leadership-2021  leadership-2020  2019 leadership  Leadership t20 2018      

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Crucial Learning

320 River Park Drive Suite SWB
84604 Provo Utah

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