Influencer (On site)

Crucial Learning
Training overview
Corporate / Group Training
Virtual Classroom, On-site
10.5 hours

Start dates
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Course description

Influencer (On site)

The New Science of Leadership

Grounded in 50 years of social science research, Influencer Training® goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behavior.

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Training content

  • Introduction
  • Find Vital Behaviors
  • Diagnose Why Change Seems Impossible
  • Source 1: Personal Motivation
  • Source 2: Personal Ability
  • Source 3&4: Social Motivation & Ability
  • Source 5: Structural Motivation
  • Source 6: Structural Ability
  • Become an Influencer

Certification / Credits

Any leader—senior, emerging, even those without formal authority—can replace persuasion and perks with powerful influence strategies and skills that actually change behavior.

  • Identify crucial moments where enacting the right behavior will have an enormous effect on results
  • Learn that persistent problems do not have one root cause, but multiple causes.
  • Make seemingly painful and undesirable behaviors painless and enjoyable.
  • Invest in deliberate practice to significantly enhance personal ability.
  • Enlist support from formal leaders and opinion leaders.
  • Harness the power of social pressure by finding strength in numbers.
  • Link rewards to Vital Behaviors.
  • Use the power of space, data, and tools.

Why choose Crucial Learning?

More than 3.5 million people have been taught new skills through a Crucial Learning course

300 of the Fortune 500 companies have realized a direction connection between their success and Crucial Learning courses

About Crucial Learning

Crucial Learning

Crucial Learning improves the world by helping people improve themselves. By combining social science research with innovative instructional design, we create flexible learning experiences that teach proven skills for solving life’s most stubborn personal, interpersonal, and organizational problems. We offer...

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