Business Insights: Storytelling with Data

Delta Associates
Training overview
Professional Course
6 days
Start dates
Virtual training available for teams

On-site training available for teams
Great storytelling with data is powered by strong analytical skills. Business Insights is what your audience is seeking, those nuggets of information that help make faster and better decisions.

Course description

Business Insights: Storytelling with Data

Learn how to turn your data into powerful fact-based selling stories. Utilize a proven process to find and effectively communicate your ideas in a compelling story.

The PowerPoint slide is often the canvas in which you communicate your story. It is the result of your analysis. But did you find the full meaning of the data? Did you write a powerful and concise story? Did you use best-in-class data visualization tools that support and speed the understanding of the story?

This program is designed to create “black belt” certified experts that have proven, by scoring 70% or higher on a 3-hour proctored exam, that they can analyze data, extrapolate the most relevant insights and apply best-in-class data visualization techniques to communicate the key insights to internal or external customers.

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Training content

Business Insights 1: Process & Techniques (BI 1)

Focuses on how to utilize Business Management Question™ tools to: improve critical thinking and drill to the root cause, discover the key insights, write concise and powerful business statements, and identify the most effective visual to communicate the story.

Business Insights 2: Analytical Tools (BI 2)

Covers the mechanics of business insights — retail math and Excel — to increase speed and proficiency, so more time can be allocated to analyzing data.

Business Insights 3: Applications (BI 3)

Reinforces and dives deeper into the key learning elements from BI 1. Multiple real-world case studies cement the learning through application. Delta facilitators provide individual and group coaching.

Together, the three courses begin you on your path of storytelling with your retail data.

Course delivery details

Delivery options:

  • In-person
  • Live virtual classroom
  • Self-paced online courses - only available for BI 2

Time commitment:

Business Insights 1: Process & Techniques (BI 1)

  • 2 days of lessons (16 hours - virtual classroom or in-person)
  • Practice exercises and quizzes (self-paced online):
    • Required: 6-10 hours
    • Optional extra: 6-10 hours

Business Insights 2: Analytical Tools (BI 2)

  • 2 days of lessons (16 hours - self-paced online or virtual classroom or in-person)
  • Practice exercises and quizzes (self-paced online):
    • Required: 6-12 hours
    • Optional extra: 12-24 hours


Business Insights 3: Applications (BI 3)

  • 2 days of lessons (16 hours - virtual classroom or in-person)
  • Practice exercises and quizzes (self-paced online):
    • Required: 6-10 hours
    • Optional extra: 6-10 hours


In-person / virtual classroom: $5,400

Price discounts for 2+ participants.

There are three 2-day sessions over the course of 5 months.

Why choose Delta Associates?

25+ years, 500+ clients in 50+ Countries

Over 5,000 certified analysts trained

Retail FMCG/CPG experts focusing on Category Management Analytics

About Delta Associates

Delta Associates

25+ years, 500+ clients, 50+ countries – We teach retail professionals how to analyze sales and marketing data, find the key insights, and communicate them powerfully and clearly. Most organizations consider data a strategic asset - yet fail to build...

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Contact info

Delta Associates

111 Mountain Brook Drive
Suite 204
30115 Canton Georgia

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Average rating 5

Based on 11 reviews.

Alice L.
This class is extremely beneficial for anyone that is looking to improve their business skill sets. Key takeaway for me was to be able to find the critical few insight from a large pool of data and craft that into a clear & concise message to your audience.
Jennifer J.
Amazing course. Amazing trainers. I’ve never taken a course where I gained so much value that I can use as an Account Manager, or take with me to a future sales or marketing role. My knowledge of business insights has grown exponentially, thus my value. The trainers were very engaging and knowledgeable. Speed of the course was just right. I thin...
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Kerri R.
I am new to the industry, but not new to my company. I needed to be brought up to speed quickly. This program helped every step of the way and I put the learnings to use immediately after the first class. We are changing the way data is digested within our company
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