Course description
Business Insights: Storytelling with Data
Learn how to turn your data into powerful fact-based selling stories. Utilize a proven process to find and effectively communicate your ideas in a compelling story.
The PowerPoint slide is often the canvas in which you communicate your story. It is the result of your analysis. But did you find the full meaning of the data? Did you write a powerful and concise story? Did you use best-in-class data visualization tools that support and speed the understanding of the story?
This program is designed to create “black belt” certified experts that have proven, by scoring 70% or higher on a 3-hour proctored exam, that they can analyze data, extrapolate the most relevant insights and apply best-in-class data visualization techniques to communicate the key insights to internal or external customers.
Training content
Business Insights 1: Process & Techniques (BI 1)
Focuses on how to utilize Business Management Question™ tools to: improve critical thinking and drill to the root cause, discover the key insights, write concise and powerful business statements, and identify the most effective visual to communicate the story.
Business Insights 2: Analytical Tools (BI 2)
Covers the mechanics of business insights — retail math and Excel — to increase speed and proficiency, so more time can be allocated to analyzing data.
Business Insights 3: Applications (BI 3)
Reinforces and dives deeper into the key learning elements from BI 1. Multiple real-world case studies cement the learning through application. Delta facilitators provide individual and group coaching.
Together, the three courses begin you on your path of storytelling with your retail data.
Course delivery details
Delivery options:
- In-person
- Live virtual classroom
- Self-paced online courses - only available for BI 2
Time commitment:
Business Insights 1: Process & Techniques (BI 1)
- 2 days of lessons (16 hours - virtual classroom or in-person)
- Practice exercises and quizzes (self-paced online):
- Required: 6-10 hours
- Optional extra: 6-10 hours
Business Insights 2: Analytical Tools (BI 2)
- 2 days of lessons (16 hours - self-paced online or virtual classroom or in-person)
- Practice exercises and quizzes (self-paced online):
- Required: 6-12 hours
- Optional extra: 12-24 hours
Business Insights 3: Applications (BI 3)
- 2 days of lessons (16 hours - virtual classroom or in-person)
- Practice exercises and quizzes (self-paced online):
- Required: 6-10 hours
- Optional extra: 6-10 hours
Costs
In-person / virtual classroom: $5,400
Price discounts for 2+ participants.
There are three 2-day sessions over the course of 5 months.
Why choose Delta Associates?
25+ years, 500+ clients in 50+ Countries
Over 5,000 certified analysts trained
Retail FMCG/CPG experts focusing on Category Management Analytics
About Delta Associates
Delta Associates
25+ years, 500+ clients, 50+ countries – We teach retail professionals how to analyze sales and marketing data, find the key insights, and communicate them powerfully and clearly. Most organizations consider data a strategic asset - yet fail to build...
