If you're able to bring an audience to a site, engage them with valuable and relevant content, and convert those prospects into customers, you'll be a huge asset to any company with an online presence. In this course, you'll learn the scope of digital marketing and dive deep into Search Engine Optimization (SEO) techniques.

In this course, you will learn how to write appealing content, understand the nuances of helping a site rank, and develop a conversion optimization framework to turn visitors into customers. By the time you complete this course, you'll be fully prepared to begin a career as an SEO focused digital marketer.

This course will also prepare you for the OMCP® certification exam. This course offers enrollment with or without a voucher. The voucher is prepaid access to sit for the certifying exam upon eligibility.