Course description
Creativity & Entrepreneurship
Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.
Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys.
The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock._ Creativity & Entrepreneurship _applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.
Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio.
Who should attend?
Prerequisites
None
Training content
Inspiration: The Entrepreneurial Mindset
- What is Entrepreneurship after all?
- Why musicians are natural entrepreneurs
- 5 Skills of Successful Innovators
- Seeing What Others Don’t/Learn to Observe
Creation: Team Building and Product Development
- Connecting with your Intentions
- Process of Reduction
- Falling in love with a Problem
- Prototyping
- Iteration
Collaboration/Presentation
- Understanding your Customer
- Building a Team
- Developing your Brand
- Presenting
Rejuvination: The Inner Game of Entrepreneurship
- Coping with Failure
- The Art of Relationship Building/Developing a Network
- Learn to Replenish
- Panos’ This much I know is True
Course delivery details
This course is offered through Berklee College of Music, a partner institute of EdX.
3-5 hours per week
Costs
- Verified Track -$49
- Audit Track - Free
Certification / Credits
What you'll learn
- How to approach your career or startup as if learning a musical instrument
- Why entrepreneurship, like creativity, is something we all possess
- How to apply “the musician mindset” as means to collaboration and creative problem solving
- Why songwriting is a perfect parallel to career and product development
- Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets
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Contact info
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