Innovation Strategies for Electric Mobility: The StreetScooter Case

Learn about the tools and methods that can be employed to understand and identify customer needs as well as the processes that companies can set in place to foster and launch successful technological innovations. A special emphasis will be placed on analyzing how companies can benefit from entrepreneurial thinking to innovate more successfully and on understanding how they can build entire ecosystems around their products and services. The theoretical knowledge will be transferred and applied to a recent, highly successful technological innovation from Germany: The StreetScooter, an electric delivery vehicle of Deutsche Post DHL.

This self-paced course consists of eight consecutive parts:

• Defining and Understanding Innovation
• The Customer: Understanding the Opportunity
• The Proposition: Creating Superior Customer Value
• The Process: Managing a Promising Idea
• The Mindset: Thinking and Acting Like an Entrepreneur
• The Development: Getting the Idea Off the Ground
• The Network: Managing the Ecosystem
• Return on Engineering

The course will provide you with an in-depth understanding of the process of technology and innovation management. Specifically, the course will familiarize you with state-of-the-art tools, methods, and theories and help you understand how these may be used to solve and organize complex innovation challenges, placing a special emphasis on interdisciplinary thinking at the intersection of management and technology.