Digital Marketing: Disruptive Strategy

Training overview
Professional Course
Self-paced Online
8 weeks
From 2,354 USD

Start dates
2,354 USD
Inquire for more information

Course description

Digital Marketing: Disruptive Strategy

Earn an official certificate of professional achievement from University of Oxford

  • A future-focused perspective on marketing, and insight into how to use emerging digital channels and technologies, such as artificial intelligence (AI) and chatbots, within your organisation.
  • Skills to effectively analyse and leverage data to make impactful data-driven decisions.
  • An integrated digital marketing strategy based on your own organisational context.
  • Insight from a global network of industry experts, including the UK’s number one marketing academic, and access to the official Oxford Executive Education Alumni group on LinkedIn.*

Training content

Module 1

Marketing disrupted

Module 2

Marketing psychology

Module 3

Value creation

Module 4

Established digital marketing channels

Module 5

Emerging digital marketing channels

Module 6

The power of communities and influence

Module 7

Experimentation, measurement, and analytics

Module 8

The future of marketing

Course delivery details


  • 8 weeks (excluding orientation)
  • 7-10 hours per week
  • Self-paced learning online

Why choose GetSmarter?

  • Data-driven course selection
  • Outcomes-based design
  • People-mediated delivery

About GetSmarter


GetSmarter™, powered by 2U, is an online learning expert with over 10 years' experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through...

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Contact info


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94720 Berkeley California

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