Certified Digital Persuasion Analyst Track

Human Factors International
Training overview
Corporate / Group Training
On-site, Webinar
5 days

Start dates
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Inquire about virtual training for teams

Course description

Certified Digital Persuasion Analyst Track

Digital Persuasion can complement your mastery of CRO, web analytics, SEO and branding and dramatically help increase conversion. These powerful tools and processes are perfect for marketers, digital marketers, mobile marketers, content marketers, social media engineers and product managers.

CDPA Exams

Several times each year, HFI will offer a 90-minute online exam. The exam is offered during a 24 hour period, without any prerequisites. Upon successful completion of the exam, HFI Certified Digital Persuasion Analysts will receive an authenticated certification diploma, plus an icon designating their name, as well as a certification number for online use. Their name will also be eligible to be added to the HFI website in the directory of Certified Digital Persuasion Analysts.

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Training content

How to Design for Persuasion, Emotion and Trust (PET DesignTM)

Persuasion, emotion, and trust are critical factors for creating successful online interactions. The growing reliance on e-channels makes an engaging customer experience more important than ever.

The PET Architect

This class is the most advanced of the HFI CXA series. It reveals core insights that will enable you to structure persuasion strategies that attack whole markets, create innovative offerings, and ensure the success of applications.


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Why choose Human Factors International?

100,000+ professionals trained so far

8,500+ certified professionals worldwide

Global Leader in UX Consulting and Training

About Human Factors International

Human Factors International

HFI specializes in providing practical user experience design training for everyone from new to advanced design professionals. To meet your career goals, Human Factors International (HFI) offers three certification tracks: Certified Usability Analyst (CUA)™ Certified User Experience Analyst (CXA)™ Certified...

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Contact info

Human Factors International

1860 Highway 1, Suite 3600
52556 Fairfield IA

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