Sales Through Service (STS)

Training overview
Corporate / Group Training
2 days
Start dates
North America
Offered at a time and date of your preference

Course description

Sales Through Service (STS): Onsite Training CourseSales Through Service (STS): Onsite Training Course

Can you serve – and sell? Poorly executed conversations during sales can negatively impact the customer's confidence in your service and damage your relationship. On the contrary, if conversations are handled well, additional business can be won and your relationship with the client enhanced. The skills needed for customer service and selling are very different, and companies need their sales teams to be skilled at both.

Research shows that sales conversations where the seller empathizes with, relates to, and reassures their customers are the most impactful. When the customer feels pressured or simply pitched to, they are much less likely to buy. Nowadays many salespeople are required to have both customer service skills and sales skills, and some even manage and service sales accounts in addition to selling. 

Imparta has combined their knowledge of sales with their research and experience to create this robust and customer-centric approach to driving commercial results through consistently brilliant sales conversations.

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Who should attend?

This onsite training course is best suited for service staff seeking to influence buying decisions.


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Certification / Credits

This onsite training course will enable you to do the following:

  • Ensure that service staff are comfortable with a more sales-oriented role
  • Move the dial on cross-sell and upsell ratios
  • Ensure a good level of conversion once a new opportunity has been identified
  • Improve customer satisfaction and KPIs such as CSAT/NPS

About Imparta



Imparta improves its clients’ business performance in the areas of Sales, Sales through Service and Service using highly practical and researched approaches and an integrated solution that goes well beyond simple training interventions. Imparta’s Capability Building® System combines assessment, training, coaching, application...

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Contact info


14-16 Peterborough Rd
SW6 3BN London

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