Course description

Strategic Account Management (SAM): Onsite Training CourseStrategic Account Management (SAM): Onsite Training Course

Imparta’s Strategic Account Management (SAM) course distinguishes itself from other courses as it focuses on the questions you need answered, not on a linear process. Account planning and management typically leads to the collection of large amounts of data. However, those collecting this data often have little clarity on what data provides the most useful insights for the account. As a result, most plans, once completed, are rarely used and the salesperson often reverts to a reactive state of account management.

Imparta has combined their knowledge and experience in the strategy and sales fields to develop this SAM course. The course integrates seamlessly with Imparta's award winning opportunity management course, Creating Client Value (CCV), and shares the same customer-centric philosophy, enabling clear reporting between new business and account management teams. This SAM course will introduce participants to a clearly defined process and an interactive toolkit to easily track, monitor and create account plans.

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Who should attend?

This onsite training course is best suited for account managers seeking a more strategic approach to maximize the value created for and by their accounts.

Costs

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Certification / Credits

This onsite training course will allow you to face the following obstacles:

  • Lack of clarity on your position across the entire account
  • Ineffective account structure in place to service the account needs
  • New deals stall at the eleventh hour
  • Complacency in the account
  • High levels of account activity still not making good margins
  • Focused on just one or two territories or product/service areas
  • Lack of a clear strategy for developing the account
  • Viewed as a supplier to the account

About Imparta

Imparta

Imparta

Imparta improves its clients’ business performance in the areas of Sales, Sales through Service and Service using highly practical and researched approaches and an integrated solution that goes well beyond simple training interventions. Imparta’s Capability Building® System combines assessment, training, coaching, application...


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Contact info

Imparta

14-16 Peterborough Rd
SW6 3BN London

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imparta.com


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