Course description
DMI Professional Diploma in Search Marketing
The Professional Diploma in Search Marketing is accredited by the Digital Marketing Institute (DMI). It is a globally recognised certification that gives you the know-how, strategy, and techniques to influence and speak to billions of people.
This course will help you develop the skills and knowledge needed to become a certified search marketing professional. You will learn how to use a variety of search marketing techniques to help businesses grow their online presence including; SEO, paid search (PPC), Google Adwords, Bing Ads, digital display advertising, and much more.
Who should attend?
There are no entry requirements for this qualification.
Who is this course for?
Whether you are an aspiring digital marketer looking to stand out from the crowd, an experienced marketing professional wanting to add to their repertoire of technical skills, or a business owner looking to increase their brands’ visibility, this specialist diploma is perfect for you.
Training content
The Professional Diploma in Search Marketing course covers the following topics:
- Introduction to Search Marketing
- SEO Set-up
- SEO Content
- SEO Workshop
- Paid Search
- Display Advertising
- Analytics with Google Analytics
- Strategy and Planning
Course delivery details
- Ability to study at your own pace 24/7
- You can pause and rewind the material at any time
- Studying is broken down into easily manageable sections
- Access to study material for 1 year
- Dedicated tutor support to answer your course questions
- Excellent career resources for refreshing your knowledge, updating your CV and preparing for interviews
Certification / Credits
Certification - Professional Diploma, Search Marketing Specialist
Continuing studies
Once you have successfully completed this course you can continue your professional learning with certifications such as Professional Diploma in Social Media Marketing, Professional Diploma in Digital Marketing or Professional Diploma in Digital Strategy and Planning.
Why choose ITonlinelearning?
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About ITonlinelearning
ITonlinelearning
ITonlinelearning was created nearly 12 years ago and in that time has grown to become one of the UK's leading providers of online training. Although the business originally had its roots in providing IT certification courses, over the years we...
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