Certified Brand Manager
LEORON Professional Development Institute
Course description
Certified Brand Manager
The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands.
It covers:
- The roles and responsibilities of brand management;
- How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand.
- The different levels of the brand (e.g., elements, attributes, personality & core values)
- How each plays an important role in developing & maintaining strong relationships with customers.
Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.
Who should attend?
This highly practical and interactive course has been specifically designed for:
- Brand Managers and those responsible for managing the function
- Marketing managers, product managers, product marketing managers and others responsible for marketing products
- Business managers and others wanting to become more knowledgeable about the role of the brand and its impact on the business
Training content
Day 1
- Introduction & Course Objectives
Day 2
- Brand Management Programs
- Introducing Brands and Brand Management
Certification / Credits
- Increase your effectiveness as a brand manager by learning industry best practices used successfully all over the world.
- Earn a globally recognized certification credential to boost your career as a Certified Brand Manager.
- Learn how to create stronger relationships between your brand and your customers.
- Understand the role of brand management and its relationship to functional marketing, product management and other key stakeholders.
- Bring tangible growth results to the organization as part of a strong brand team.
Why choose Leoron?
LEORON has worked with some of the largest companies in the World - but importantly we care about the individual. Through our Customer Happiness Team we ensure that everyone who attends a LEORON course has the support before, during and after to ensure their training needs are met.
We offer the highest level of training delivery, whether that be in our live-virtual training or in-classroom sessions, with our expert instructors guiding you through everything so that you’re left feeling assured and confident to utilize your new knowledge going forward.
About Leoron
LEORON Professional Development Institute
LEORON is the fastest growing global training institute in the World, having evolved over the past 11 years into a dominant training institute that offers a comprehensive set of training and development solutions to both individuals and businesses. Our locations...
