Certified Brand Manager (In-House)

LEORON Professional Development Institute
Training overview
Corporate / Group Training
2 days

Start dates
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Course description

Certified Brand Manager (In-House)

The Certified Brand Manager program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands.

It covers:

  • The roles and responsibilities of brand management;
  • How these evolve over time, the key organisational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand.
  • The different levels of the brand (e.g., elements, attributes, personality & core values)
  • How each plays an important role in developing & maintaining strong relationships with customers.

Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.

Through the Certified Brand Manager course, individuals have the opportunity to pursue continuing education and increase industry involvement and industry-wide recognition by achieving the certified designation. The workshop includes an exam and all other prerequisites to qualify for the “Certified Brand Manager” professional certification from the Association of International Product Marketing & Management (AIPMM).

Who should attend?

Who Should Attend?

This highly practical and interactive course has been specifically designed for

This course is designed for brand managers and those responsible for creating and strengthening a company’s brands. In addition, it is useful for those who interact with brand managers and those who are responsible for marketing goods and services.

  • Brand Managers and those responsible for managing the function
  • Marketing managers, product managers, product marketing managers and others responsible for marketing products
  • Business managers and others wanting to become more knowledgeable about the role of the brand and its impact on the business

Training content

Day 1

Introduction & Course Objectives

To begin the course, the participants will identify the major challenges facing them, so the instructor can focus various parts of the discussion on the issues that are most relevant and valuable.

Day 2

PLANNING/Building Brand Management Programs

A well-designed Brand Management Process helps to align an organization around the direction, the choices, and the tactics needed for a brand to achieve the organization goals. In this portion of the training, we will focus on the best-in-class methods for designing, planning, and executing the brand management process of the organization.

  • Introducing Brands and Brand Management
  • What is a Brand and Why Does it Matter?
  • What can be Branded?
  • The Brand Management Process
  • Exercise: What do brands mean to me?
  • Creating a Brand Strategy
  • CBBE Customer Based Brand Equity
  • The Brand Value Chain
  • Brand Building in 4 Steps
  • Exercise: Examining strong brand positions
  • Creating and Executing Brand Marketing Programs
  • Choosing Strategic Brand Elements
  • Creating Effective Brand Marketing Programs
  • Leveraging Brand Relationships
  • Exercise: Brand elements

Certification / Credits

Key Takeaways

  • Increase your effectiveness as a brand manager by learning industry best practices used successfully all over the world
  • Earn a globally recognized certification credential to boost your career as a Certified Brand Manager
  • Learn how to create stronger relationships between your brand and your customers
  • Understand the role of brand management and its relationship to functional marketing, product management and other key stakeholders
  • Bring tangible growth results to the organization as part of a strong brand team

Why choose Leoron?

LEORON has worked with some of the largest companies in the World - but importantly we care about the individual. Through our Customer Happiness Team we ensure that everyone who attends a LEORON course has the support before, during and after to ensure their training needs are met.

We offer the highest level of training delivery, whether that be in our live-virtual training or in-classroom sessions, with our expert instructors guiding you through everything so that you’re left feeling assured and confident to utilize your new knowledge going forward.

About Leoron

LEORON Professional Development Institute

LEORON is the fastest growing global training institute in the World, having evolved over the past 11 years into a dominant training institute that offers a comprehensive set of training and development solutions to both individuals and businesses. Our locations...

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LEORON Professional Development Institute


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