Certified Digital Marketing Professional

LEORON Professional Development Institute
Training overview
Professional Course
Classroom, Self-paced Online
5 days
From 4,770 USD
2,450 GBP
Start dates
Online
2,450 GBP
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Dubai
4,770 USD
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Riyadh
4,770 USD
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Course description

Certified Digital Marketing Professional

During the Certificate in Digital Marketing Professional (CPMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy.

The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepreneurs and start-ups.

By the end of the course, you will have an excellent understanding of how digital marketing works and will be able to create effective and optimized digital marketing plans as well as know how to implement and measure these properly for ongoing business success and growth. The course is highly interactive, includes case studies from all over the world, and includes many exercises and a wealth of resources.

The DMI CPDM is recognized globally as a respected qualification and has been instrumental in helping people, businesses and brands worldwide.

This course is also offered in-house training and as distance learning.

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Who should attend?

Who Should Attend

  • Digital marketing staff
  • Operations managers
  • Brand and marketing managers
  • Any other staff that deals with the company’s online presence.

Prerequisites

None

Training content

Becoming a Certified Digital Marketing Professional will ensure you are equipped with the tools and skills needed to create a cohesive, effective digital marketing strategy.

There are ten modules in this program that provide in-depth coverage of all of the key disciplines required for best practice digital marketing, which include:

  1. Introduction to Digital Marketing
  2. Content Marketing
  3. Social Media Marketing
  4. Search Engine Optimization (SEO)
  5. Paid Search (PPC) Using Google Ads
  6. Display and Video Advertising
  7. Email Marketing
  8. Website Optimization
  9. Analytics Using Google Analytics
  10. Digital Marketing Strategy

Certification / Credits

Key Take Always

By earning this certification, you will be able to:

  • Increase your website’s visibility through Search Engine Optimization (SEO) techniques
  • Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
  • Execute digital display campaigns
  • Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
  • Use suitable social media channels to grow and engage an audience
  • Measure and optimize social media campaigns
  • Leverage mobile marketing for its micro-targeting advantages
  • Analyse and optimize your overall digital marketing activity
  • Create a formal digital marketing plan for your business

Why choose Leoron?

LEORON has worked with some of the largest companies in the World - but importantly we care about the individual. Through our Customer Happiness Team we ensure that everyone who attends a LEORON course has the support before, during and after to ensure their training needs are met.

We offer the highest level of training delivery, whether that be in our live-virtual training or in-classroom sessions, with our expert instructors guiding you through everything so that you’re left feeling assured and confident to utilize your new knowledge going forward.

About Leoron

LEORON Professional Development Institute

LEORON is the fastest growing global training institute in the World, having evolved over the past 11 years into a dominant training institute that offers a comprehensive set of training and development solutions to both individuals and businesses. Our locations...


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