Certified Digital Marketing Professional
LEORON Professional Development Institute
Course description
Certified Digital Marketing Professional
During the Certificate in Digital Marketing Professional (CDMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy.
The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepreneurs and start-ups.
By the end of the course, you will have an excellent understanding of how digital marketing works and will be able to create effective and optimized digital marketing plans as well as know how to implement and measure these properly for ongoing business success and growth. The course is highly interactive, includes case studies from all over the world, and includes many exercises and a wealth of resources.
The DMI CDMP is recognized globally as a respected qualification and has been instrumental in helping people, businesses and brands worldwide.
Who should attend?
Who Should Attend?
This highly practical and interactive course has been specifically designed for
- Digital marketing staff
- Operations managers
- Brand and marketing managers
- Any other staff that deals with the company’s online presence.
Training content
Module 1
Introduction to Digital Marketing
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 campaign by connecting effectively with your customers and targets.
Through this module, you will be able to differentiate between inbound and outbound marketing strategies. It will also explore the difference between traditional and digital marketing helping you realize the benefits of using them in combination. At the end of the module, you will know how to develop clear and actionable objectives for a digital marketing plan with SMART objectives and use digital research and social listening to gain insights into your competitors as well as your audience and industry.
Topics covered include:
- Inbound and outbound strategies
- Traditional vs Digital Marketing
- Digital Channels
- SMART Objectives
- Audience Research
- Social Listening
- Competitive Research
- Industry Research
- The Buyer Journey
- Marketing Functions
- Concepts and Principles
- Processes and Tools
Module 2
Content Marketing
This module introduces you to the key principles of content marketing to enable you to align content effectively with the buyer journey. You will explore the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data- driven way.
It also covers content creation and curation, along with how to extend its value using scheduling tools and promotion methods. The Content Marketing module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.
Topics covered include:
- The Benefits of Content Marketing
- Content Alignment
- Community Management
- Content Strategy and Planning
- Content Audits
- Consumer Profiles
- Content Calendar
- Content Management Systems
- Content Formats
- Content Seeding
- Content Marketing Metrics
Certification / Credits
Key Takeaways
- Increase your website’s visibility through Search Engine Optimization (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
- Execute digital display campaigns
- Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
- Use suitable social media channels to grow and engage an audience
- Measure and optimize social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
Why choose Leoron?
LEORON has worked with some of the largest companies in the World - but importantly we care about the individual. Through our Customer Happiness Team we ensure that everyone who attends a LEORON course has the support before, during and after to ensure their training needs are met.
We offer the highest level of training delivery, whether that be in our live-virtual training or in-classroom sessions, with our expert instructors guiding you through everything so that you’re left feeling assured and confident to utilize your new knowledge going forward.
About Leoron
LEORON Professional Development Institute
LEORON is the fastest growing global training institute in the World, having evolved over the past 11 years into a dominant training institute that offers a comprehensive set of training and development solutions to both individuals and businesses. Our locations...
