Certified Product Marketing Manager

LEORON Professional Development Institute
Training overview
Professional Course
Virtual Classroom
For more information about duration, please contact the institute.

Start dates



Course description

Certified Product Marketing Manager

Product marketing is the function responsible for ensuring the success of the product while it is in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. Product Marketing Managers initiate pricing actions, plan product-focused marketing communications activities and represent the products to salespeople, the channels and often directly to customers. This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing education, increase industry involvement and industrywide recognition. It provides a thorough review of key concepts and terminology to help participants prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Manager (CPMM®) credential. It covers the strategy for answering the exam questions and a Q&A for anything else participants want to review. It fully prepares participants to take the Certified Product Marketing Manager (CPMM®) certification exam.

Who should attend?

Who Should Attend?

This highly practical and interactive course has been specifically designed for

This course is designed for marketing professionals who want to understand strategies, methodologies and tools to manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Marketing Manager (CPMM®) certification exam.

  • Product Marketing Managers
  • Product Managers and Product Specialists
  • Marketing Managers and Marketing Coordinators
  • Solutions Managers and Segment Managers
  • Business Development Executives and others who work closely with the product marketing function or who are otherwise responsible for marketing products

Training content

Part 1

  • Overview
  • Exam Guidelines
  • Product Management and Marketing
  • Marketing Mix
  • Seven Phase Product Management Framework
  • New Product Development
  • Commercialization
  • Practice Questions

Part 2

  • Understanding Goods & Services
  • Understanding Brands Strategy
  • Market Research
  • Buyer Behavior
  • Product Positioning
  • Practice Questions

Certification / Credits

Key Takeaways

  • Optimize commercialization
  • Develop strategic marketing functions throughout the product lifecycle
  • Create & execute the marketing plan & budget
  • Manage deliverables & campaigns

Why choose Leoron?

LEORON has worked with some of the largest companies in the World - but importantly we care about the individual. Through our Customer Happiness Team we ensure that everyone who attends a LEORON course has the support before, during and after to ensure their training needs are met.

We offer the highest level of training delivery, whether that be in our live-virtual training or in-classroom sessions, with our expert instructors guiding you through everything so that you’re left feeling assured and confident to utilize your new knowledge going forward.

About Leoron

LEORON Professional Development Institute

LEORON is the fastest growing global training institute in the World, having evolved over the past 11 years into a dominant training institute that offers a comprehensive set of training and development solutions to both individuals and businesses. Our locations...

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Contact info

LEORON Professional Development Institute


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