Course description
Certificate in Ship Management
Learn the Skills for Effective Marketing and Business Strategy to Encourage New Business Growth
Position your maritime company and sell your products and services successfully.
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Training content
- Marketing issues
- Marketing of services
- Digital marketing
- Managing distribution channels
- Business strategy formulation
- Business strategy implementation
Certification / Credits
What you'll learn
- Explain what marketing is and the role it plays in companies
- Explain the concept of service and the importance of services in the economy
- Describe the digital environment available to organisations
- Explain the concepts underlying distribution channels
- Present a framework that allows companies to develop their strategies in a systematic manner
- Highlight the difference between the SWOT and the TOWS
About LMA
Lloyd's Maritime Academy
Lloyd’s Maritime Academy was born from Lloyd’s List. Lloyd’s Maritime Academy is the trusted brand for professional development, working with leading academic and industry bodies to provide accredited education and training where it is much needed.We are stepping up investment...
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Contact info
Lloyd's Maritime Academy
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