Smart Lead Generation Tactics for Sales Professionals

Lorman Education Services
Training overview
Professional Course
1.5 hours

Course description

Smart Lead Generation Tactics for Sales Professionals

Smart Lead Generation Tactics for Sales Professionals

Updating your lead generation strategy will help you not only generate more leads, but also connect with buyers in a new way. Many companies that are selling products or services are finding it increasingly difficult to generate quality leads. It is hard to connect with prospective customers in a meaningful way that engages them in the sales process. This topic helps people responsible for lead generation to take the next step in creating demand by connecting customers with their needs. The content will examine customer needs based on where they are in the buying cycle and what their roles are in the decision making process. You will receive specific techniques to attract and help these buyers connect with your company, products, or services. This topic is critical for anyone wanting to take lead gen to the next gen.

Who should attend?

This live webinar is designed for sales managers, directors, account managers, presidents, vice presidents, account executives, consultants and other sales professionals.

Training content

  • Align Lead Generation to the Buying Cycle
  • Myth: Lead Gen Is the First Step of the Sales Cycle
  • Tip: How to Generate Leads as Customers Prioritize, Evaluate, and DecideRecognize the Lead Role of Your Lead
  • Trap: Leads Are Buyers and/or Decision Makers
  • Trick: Tune Lead Generation Messages for Recommenders and RejectersHelp Busy, Demanding, Informed Buyers
  • Methods for Not Getting Trapped in All the Noise
  • How to Generate More Leads by Helping Customers Investigate and EvaluateBuild Trust
  • How to Mash up Company Brand, Personal Image, and Customer Presence to Build Trust
  • Three (and More) Proven Techniques for Building Trust


The cost of this Smart Lead Generation Tactics for Sales Professionals live webinar is $99 per participant.

About Lorman Education Services

Lorman Education Services - Live and On-Demand Courses

Lorman Education Services is a leading provider of online professional development and corporate training for organizations and individual professionals. For more than 30 years, Lorman has delivered relevant, high-quality, professional-level courses that cover a broad range of business and technical...

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Contact info

Lorman Education Services

Lorman Education Services
2510 Alpine Road
54702 Eau Claire Wisconsin

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