Course description
Social Media Marketing for Financial Institutions
Learn a range of social media best practices specific to the banking industry.
Are you wondering where to start with social media, or maybe where to go next? As social media continues to evolve rapidly, many financial institutions and marketing teams struggle to leverage social media effectively. Do you have measurable goals for your social media efforts that align with strategic goals? Are your efforts generating results that substantiate the investment? This course will cover a range of social media best practices specific to the banking industry.
Who should attend?
This live webinar is designed for presidents, vice presidents, branch managers, credit and collection managers, loan professionals, controllers, accountants, CIOs, and marketing directors and managers.
Training content
Introduction to Using Social Media in Banking
- What Social Media Is
- What Social Media Is Not
What's This All for? Measuring Performance and Return on Investment
- Potential Value and Challenges
- Short-Term vs. Long-Term Goal
So Many Options - Selecting and Prioritizing Social Media Platforms
- Where to Start
- Where to Expand
- Where to Experiment
What Content Should Be Published? Social Media Content Strategy
- What Works and What Doesn't
- Frequency and Timing
Who Should Manage It All? Social Media Management Options
- Considerations for In-House Personnel and External Partners
It Takes so Much Time and Effort - Social Media Tools and Platforms
- Types of Tools and Options
How Can We Accelerate Results? Social Media Advertising Best Practices
- Advertising Campaign Types
- Targeting Options
- Best Practices and Examples
What About Compliance? Social Media Compliance Best Practices
- Necessary Documentation and Policies
What Are Influencers? Leveraging Social Media Influencers
- Best Practices and Considerations
- Activating Internal Influencers
What's Hot Right Now? Considerations for TikTok® and Other Social Media Trends
- TikTok Observations
- Navigating Social Media Trends
Closing and Questions and Answers
- Final Thoughts on Using Social Media in Banking
Certification / Credits
Credits: CPE
About Lorman Education Services
Lorman Education Services - Live and On-Demand Courses
Lorman Education Services is a leading provider of online professional development and corporate training for organizations and individual professionals. For more than 30 years, Lorman has delivered relevant, high-quality, professional-level courses that cover a broad range of business and technical...
