Dealing with the Media-Creating a Positive Working Relationship

Mainstream Corporate Training
Training overview
1 day
Next start date: Inquire for more information. - Canada
Corporate / Group Training

Course description

Dealing with the Media-Creating a Positive Working Relationship

The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question and answer session with a member of the media.

It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organization’s website or Twitter feed.

Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This course will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.

This one-day workshop will help you teach participants:

  • Prepare for an interview
  • Be interviewed successfully
  • Craft a media statement
  • Develop and issue a press release
  • Understand libel and slander
  • Develop a media package
  • Understand various media outlets
  • Build relationships with the media
Want to find out more?

Do you have questions about this training and how COVID-19 might affect it?

At findcourses.com we are committed to helping everyone who wants to learn, to learn. So are the training suppliers we partner with.

Get in touch on this page to find out whether there are any changes to this training in light of COVID-19.

Training Content

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Being Interviewed

This session shows how to deal with receiving an interview request, preparation, and the interview itself. It tackles this topic from the perspective of a citizen and of a spokesperson.

Providing Information to the Media

This looks beyond the interview and at any information that is provided to the media. It considers the security of information and files, types of statement attribution, and the various types of modern day media.

Developing a Media Package

A media package contains many elements that can provide a lot of information. This session looks at those elements and how to create them correctly.

Press Releases

Press releases are used daily, but often incorrectly, or incompletely. This session is going to show you how to craft an effective press release to get your message to the world.

Developing Media Relationships

This session looks at the types of relationships you can develop with members of the media and how to make the most of those relationships.

Workshop Wrap-Up

At the end of the course, students will have an opportunity to ask questions and fill out an action plan.

About Mainstream Corporate Training

Mainstream Training

Mainstream Corporate Training-- Engaging Professional Development

We are committed to providing quality training that is essential to successful personal and professional growth; our programs help learners maintain a competitive advantage through insightful and effective training topics. Information continues to change and develop our lives -personally and professionally,...


Read more and show all training delivered by this supplier

Request info

Fill out your details to find out more about Dealing with the Media-Creating a Positive Working Relationship.

  Contact the provider

  Get more information

  Register your interest

Contact info

Mainstream Corporate Training

1157 Ouellette Avenue
N9A4K1 Windsor

 Show phone number
mainstreamcorporatetraining.com

Request Information

Have a question about this course? Fill out this form and the provider will get in touch with you shortly

View again
Supplier Directory
Join our Supplier Directory to:
- Gain Traffic
- Get Noticed
- Showcase Your Services
- Free Listing Available